Corporate benefits have become indispensable in today's workplace. But let's be honest: How often have you experienced expensive company car leasing deals that only a few employees actually use? Or gym network memberships that gather dust with most of your workforce?
This is exactly where HelloBonnie comes in – with a completely new approach that elegantly solves the weaknesses of traditional corporate benefits.
The Problem with Traditional Corporate Benefits
Traditional corporate benefits suffer from a fundamental problem: they're rigid and standardized. As an employer, you select a package, hope everyone likes it – and ultimately discover that usage is disappointingly low.
Common challenges:
- Low utilization: Only a fraction of employees actually use the offered benefits
- High costs: You pay for services that no one takes advantage of
- No flexibility: Once chosen, the benefit portfolio usually remains unchanged for years
- Complex administration: Multiple providers, different billing models, tedious administration
HelloBonnie: The Flexible Alternative
HelloBonnie flips the concept: Instead of predefined packages, each employee receives an individual budget they can use completely freely. The centerpiece is an innovative smart card that functions like a regular credit card – except it enables tax-optimized benefits.
How it works in practice
For you as an employer:
- You set the monthly benefit budget (e.g., €50 per employee)
- Your employees receive the HelloBonnie smart card
- They decide for themselves how to use their budget
For your employees:
- They open the HelloBonnie Wallet app
- Distribute their budget across desired "Spaces" (brands or regions)
- Use the smart card everywhere Mastercard is accepted
True Flexibility: Brand Spaces vs. Regional Spaces
What makes HelloBonnie truly unique is the freedom to choose between two usage types:
Brand Spaces
Your employees can choose from over 80 well-known brands – from Netflix to REWE to Zalando. The budget is then specifically unlocked for that brand and can be used online, in the app, or in-store.
Popular categories:
- Daily life: REWE, Lidl, dm, ROSSMANN
- Entertainment: Netflix, Spotify, Steam
- Mobility: Deutsche Bahn, SIXT, FlixBus
- Health: Urban Sports Club, Headspace, Yazio
- Technology: Apple, Google, Microsoft
Regional Spaces
This is where it gets really exciting: Your employees can define regions by postal codes and use the smart card at any Mastercard terminal in that region. Whether at the hair salon, supermarket, or favorite Italian restaurant – completely free and without restrictions.
Tax Benefits: This is Where It Gets Really Interesting
HelloBonnie optimally leverages existing tax opportunities. The smart card was developed in collaboration with the renowned tax firm Möhrle Happ Luther and is fully compliant with regulations.
Available tax-free benefits:
- €50 benefits in kind: Up to €600 per employee annually
- Gift benefit: Up to €180 per employee annually
- Performance bonus: Up to €10,000 per employee annually
- Recreation allowance: Up to €360 per employee annually
Concrete Cost Savings
Here's a calculation example: 100 employees with €50 benefit budget monthly costs you €5,000 per month. If you were to pay traditional salary increases instead (at €40,000 annual gross), the same €50 net would cost approximately €11,667 gross. Savings: €6,667 per month!
HelloBonnie vs. Traditional Corporate Benefits: Direct Comparison
Flexibility
- Traditional Corporate Benefits: Predefined packages that often don't suit all employees
- HelloBonnie: Individually selectable – everyone decides how to use their budget
Usage
- Traditional Corporate Benefits: Often low, as not all offerings are relevant
- HelloBonnie: High, as self-selected and tailored to personal needs
Administration
- Traditional Corporate Benefits: Complex due to multiple providers and different billing models
- HelloBonnie: One central platform for all benefits
Scalability
- Traditional Corporate Benefits: Difficult to integrate new employees into existing contracts
- HelloBonnie: Easy and scalable in real-time
Transparency
- Traditional Corporate Benefits: Often opaque cost structures and hidden fees
- HelloBonnie: Clear, comprehensible pricing structure
Tax optimization
- Traditional Corporate Benefits: Often not optimally utilized
- HelloBonnie: Tax opportunities fully exploited
Practical Implementation: It's That Simple
Onboarding
Setup is incredibly straightforward: Employee data can be transferred via self-service or seamless integration. Each employee immediately receives a virtual card in the HelloBonnie Wallet and can also integrate it into Apple Pay or Google Pay.
Administration
Through the HelloBonnie dashboard, you maintain oversight of all benefits, can configure individual Spaces, and track usage in real-time.
Everyday Flexibility
Your employees can redistribute their budget each month – in January for regional expenses, in February for Netflix, in March for the supermarket. This flexibility ensures consistently high usage and satisfaction.
Transparent Pricing Structure
HelloBonnie emphasizes transparency: For companies up to 200 employees, it costs €1.90 per employee monthly plus 2.5% of the loaded amount and €12.90 per company monthly. Larger companies receive individual offers.
Conclusion: The Future of Corporate Benefits
HelloBonnie solves the fundamental problems of traditional corporate benefits: rigid structures, low utilization, and high administrative costs. Instead, it offers true flexibility, tax optimization, and a solution your employees will actually use and appreciate.
The days of "one-size-fits-all" benefits are over. With HelloBonnie, you're investing in benefits that truly resonate – with every individual on your team.
Curious to learn more? Schedule a 15-minute conversation and discover how HelloBonnie can also advance your company.
