HR-Trends

Why HelloBonnie is a serious alternative to Edenred

ZW

Zora Wolbert

Veröffentlicht am 26. June 2025

Why HelloBonnie is a serious alternative to Edenred

Looking for a modern employee benefits solution for your company? Then you've probably heard of Edenred – the established market leader for meal vouchers. But have you heard of HelloBonnie? This flexible benefits platform from Germany is giving Edenred some serious competition. Here's why HelloBonnie is more than just an alternative.

What They Have in Common

Both HelloBonnie and Edenred focus on tax-optimized non-cash benefits – up to 50 euros per employee per month can be spent tax-free. Both solutions offer modern smart cards and apps that digitize benefit management for companies and employees.

The big difference? Flexibility.

HelloBonnie: More Than Just Food

While Edenred focuses primarily on meal vouchers, HelloBonnie completely reimagines benefits. Instead of restricting your employees to restaurants and supermarkets, HelloBonnie lets them allocate their budget completely freely.

Brand Spaces: From Netflix to Zalando

With HelloBonnie, your employees can use their budget with various brands – online and offline. Whether for streaming services, clothing, books, or wellness: the selection is huge and constantly expanding.

Regional Spaces: Real Flexibility Locally

Here's where it gets really exciting: HelloBonnie works anywhere Mastercard is accepted – within the regions you define. Your employees can pay at the hair salon, pharmacy, or yoga studio. This not only supports the local economy but provides genuine freedom of choice.

Edenred: Limited to Food

Edenred has established itself over decades as a specialist in meal vouchers. The Ticket Restaurant program works well – but it's limited to restaurants, supermarkets, and delivery services. If you have other needs, you're out of luck.

Cost Comparison: HelloBonnie Wins

HelloBonnie is transparently and fairly priced:

  • €1.90 per employee/month (up to 200 employees)
  • 2.5% of the loaded amount (no minimum)
  • €12.90 per company/month

Edenred's pricing model is often opaque and can vary significantly depending on the contract. HelloBonnie focuses on transparency without hidden costs.

User Experience: Modern vs. Established

HelloBonnie Wallet: Modern app experience with intuitive operation. Employees can flexibly split their budget between Brand and Regional Spaces – anew each month.

Edenred: Functional but less flexible. MyEdenred shows balances and usage options, but freedom of choice is limited.

Legal Compliance: Both on Safe Ground

HelloBonnie was developed together with the renowned tax law firm Möhrle Happ Luther and is fully compliant with tax regulations. Edenred, as market leader, can draw on decades of experience.

Individuality vs. Standard Solution

HelloBonnie allows you to configure benefits to match your company culture. You decide which Brand and Regional Spaces are available.

Edenred offers a proven standard solution – less flexibility, but established processes.

Conclusion: HelloBonnie for Modern Companies

Edenred has done good work for decades and is a solid choice for companies that want to offer exclusively meal vouchers.

HelloBonnie is the better choice if you:

  • Want to give your employees genuine freedom of choice
  • Want to flexibly adapt benefits to your company culture
  • Prefer transparent pricing without hidden costs
  • Want to support the local economy
  • Are looking for a modern, intuitive user experience

HelloBonnie shows how employee benefits should work today: flexible, individual, and truly useful for everyone involved. Instead of restricting your employees to food, you give them the freedom to use their budget where it helps them most.

Curious? Then schedule a 15-minute conversation and discover how HelloBonnie can revolutionize your benefits program.

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