Benefits

HelloBonnie – Your platform for tax-free employee benefits

CS

Christian Schröter

Veröffentlicht am 1. August 2025

HelloBonnie – Your platform for tax-free employee benefits

Employee benefits are no longer a nice-to-have—they're a decisive factor in the war for talent. Yet while many companies still rely on rigid voucher solutions or inflexible benefit packages, there's one solution that truly excites everyone: HelloBonnie. But what makes this platform so special, and why should you as an HR professional bet on exactly this solution?

The Problem with Traditional Benefit Solutions

Sound familiar? You implement a new benefit system, look forward to positive reactions—and then only half your team actually uses it. One person doesn't want corporate fitness, another doesn't need meal vouchers, and others would rather invest in their professional development. The problem: most benefits are too inflexible and don't meet your employees' individual needs.

Add to that the administrative burden. Different providers, varying tax rules, complicated billing—managing benefits can quickly become a full-time job.

HelloBonnie: Where Flexibility Meets Simplicity

HelloBonnie solves exactly these problems with a revolutionary approach: a smart benefits platform that perfectly combines flexibility, tax optimization, and user-friendliness.

The HelloBonnie Smartcard – Here's How It Works

At the heart of it is the HelloBonnie Smartcard—a Mastercard-based prepaid card that your employees can use wherever they want. The brilliant part: you as a company set the monthly budget, your employees decide what to spend it on themselves.

They have two options:

Brand Spaces: The credit can be used at over 100 popular brands—from Netflix to REWE to Zalando or Deutsche Bahn. Online, in the app, or directly in stores.

Regional Spaces: The card works at any Mastercard terminal in selected regions. Whether at the hairdresser, supermarket, or physiotherapy—maximum flexibility for your employees.

Why HelloBonnie is the Best Solution

1. Real Flexibility for Everyone

Unlike rigid voucher solutions, your employees can redistribute their budget every month. This month professional development on Udemy, next month regional support at their favorite café—everyone decides individually.

2. Massive Cost Savings

Here's where it gets really interesting for your company: with HelloBonnie, you can save up to 57% on payroll costs. An example: 100 employees with €50 monthly benefit budget each costs you €5,000. The same "salary increase" would traditionally cost €11,667. That's €6,667 in savings per month!

3. Legal Security Guaranteed

HelloBonnie was developed together with the renowned tax firm Möhrle Happ Luther and is recognized by the tax office as a legally compliant benefit card through official tax ruling. So you don't need to worry about legal coverage.

4. Minimal Administrative Effort

Forget complicated billing with various providers. HelloBonnie offers you a central dashboard for complete benefit administration. Employee data can be transferred via self-service or seamless integration.

5. Instant Use

Your employees receive the card immediately as a virtual version in the HelloBonnie Wallet and can integrate it directly into Apple Pay or Google Pay. Budget distribution works in real-time.

The Variety That Excites

What sets HelloBonnie apart from other platforms is the sheer variety of usage options. From beauty to education to mobility—the platform covers all areas of life:

  • Health & Wellness: Headspace, Yazio, More Nutrition
  • Education: Babbel, Blinkist, Udemy
  • Entertainment: Netflix, Spotify, Steam
  • Daily Life: REWE, dm, Deutsche Bahn
  • Family: LEGO, Fressnapf, Ernsting's family

And the best part: Is your desired brand not included? A quick email to HelloBonnie is enough—it's activated within hours.

Transparent Pricing Without Pitfalls

HelloBonnie also impresses with its pricing structure. For companies with up to 200 employees: €1.90 per person/month plus 2.5% of the loaded amount and €12.90 base fee per company. No hidden costs, no minimum terms, cancel monthly.

What Customers Say

Practice confirms the success. Lena Dietrich from Namox puts it perfectly: "I love giving our employees the flexibility to use their credit differently each month—one month regionally at the supermarket, the next online for concert tickets."

Conclusion: HelloBonnie Makes the Difference

In a time when skilled workers can choose between employers, thoughtful benefits are crucial. HelloBonnie offers you the perfect combination of:

  • Flexibility that truly appeals to all employees
  • Tax advantages that optimize your payroll costs
  • Legal security you can rely on
  • Simple administration that saves time

While other platforms demand compromises, HelloBonnie delivers the complete solution. For your employees, this means real freedom of choice—for you as a company, optimized costs and more satisfied teams.

The era of rigid benefit solutions is over. With HelloBonnie, you're investing in a benefits platform that grows with your company and adapts to your employees' needs—not the other way around.

Ready for the next step? A 15-minute conversation is enough to see how HelloBonnie can advance your company too.

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