You know the dilemma: You want to do something good for your employees and decide on a gym membership as an employee benefit. But after just a few months, it becomes clear that only a fraction of your workforce actually uses the offer. The costs remain, but appreciation drops.
What if there were a better solution? One that doesn't just reach fitness enthusiasts, but truly benefits every single one of your employees?
The Problem with Standard Fitness Benefits
A benefit for the few
Traditional gym memberships only appeal to part of your workforce. While some exercise regularly, others remain completely untouched by this benefit. The result? Wasted resources and frustrated employees who feel overlooked.
No flexibility for life changes
What happens when your employees' life circumstances change? Pregnancy, injuries, relocation, or simply shifting priorities—suddenly the gym membership becomes worthless. The benefit becomes a burden rather than an asset.
Geographic limitations
Especially with remote teams or employees with flexible schedules, the rigid gym model doesn't work. Those who don't live or work near the partner studio miss out entirely.
HelloBonnie: The Flexible Alternative
Individual instead of standard
With HelloBonnie, your employees decide how they want to use their monthly benefit budget. Fitness enthusiasts can use their credit for sports classes, fitness equipment, or wellness services. Others invest in health their way—from massage appointments to organic groceries.
New possibilities every month
The best part about HelloBonnie? The flexibility extends beyond individual months. Your employees can redistribute their budget every month:
- January: Fitness equipment for New Year's resolutions
- February: Wellness and relaxation after a stressful start to the year
- March: Healthy eating at the organic market
- April: Physical therapy for back problems
True freedom of choice
Instead of a predetermined gym, your employees can choose from hundreds of brands and local providers. The HelloBonnie Smart Card works everywhere Mastercard is accepted—from premium fitness studios to local yoga studios, from physical therapy to pharmacies.
Concrete Benefits for Companies
Higher utilization rates
While traditional gym benefits often only reach 20-30% of your workforce, with HelloBonnie nearly all employees use their monthly budget. This means your investment truly pays off.
Better cost efficiency
An average gym membership costs €40-60 per month per employee—regardless of usage. With HelloBonnie, you only pay for actively used benefits and can even save costs: up to €6,667 monthly for 100 employees compared to traditional salary increases.
Tax advantages
While gym memberships often need to be taxed as a benefit in kind, HelloBonnie benefits are tax-free up to €50 monthly as non-cash benefits. This saves money for both you as a company and your employees.
Real-world Example: How it Works
Imagine you give your employees €50 monthly through HelloBonnie:
- Lisa (Marketing) uses the credit for her favorite yoga studio
- Marco (IT) buys protein shakes and sports accessories online
- Sarah (HR) gets regular massages and buys healthy snacks
- Tom (Sales) combines gym visits with wellness services
Everyone is happy, everyone feels valued—and all with the same budget.
Conclusion: Why HelloBonnie is the Future
Employee benefits should be as individual as your employees. While traditional gym memberships only appeal to part of your workforce, HelloBonnie offers true flexibility and freedom of choice.
The numbers speak for themselves: higher utilization rates, better cost efficiency, and more satisfied employees. HelloBonnie isn't just an alternative to the gym—it's the evolution of employee benefits.
Ready for change? Let us show you in a 15-minute conversation how HelloBonnie can revolutionize your benefit program. Your employees will thank you.
