Benefits

HelloBonnie vs. Urban Sports Club: Flexible benefits outshine fitness.

CS

Christian Schröter

Veröffentlicht am 15. July 2025

HelloBonnie vs. Urban Sports Club: Flexible benefits outshine fitness.

As an HR professional, you face a crucial decision: Which employee benefits truly excite your team? While many companies rely on specialized solutions like Urban Sports Club, we'll show you why HelloBonnie is the significantly better choice for modern employee benefits.

The fundamental difference: Diversity beats specialization

Urban Sports Club focuses exclusively on sports and wellness. Their offering includes over 50 sports across 10,000+ partner studios—an impressive network, but limited to just one area of life.

HelloBonnie, on the other hand, takes a holistic approach to benefits: From beauty to education, technology to travel. Your employees can flexibly distribute their budget across over 13 different categories—or use it locally at the hairdresser, supermarket, or physiotherapy clinic.

Personalization: True freedom of choice vs. limited options

This is where the difference becomes particularly clear: While Urban Sports Club only appeals to fitness enthusiasts, HelloBonnie truly reaches everyone.

The reality in companies: Not everyone is a fitness fanatic. Some prefer investing in continuing education (Babbel, Udemy), others in family and leisure (Netflix, LEGO), or household needs (IKEA, REWE). With HelloBonnie, your employees can redistribute their budget each month—sometimes locally at the supermarket, sometimes online for concert tickets.

Tax optimization: HelloBonnie's major strength

A decisive advantage that Urban Sports Club simply can't match: HelloBonnie was developed in collaboration with the tax firm Möhrle Happ Luther and is recognized as a tax-compliant benefits card. This means:

  • Up to €600 per employee annually through the €50 non-cash benefit
  • Additional €180 for gifts and other tax-free categories
  • Massive payroll savings: 100 employees with €50 monthly costs only €5,000, while traditional salary increases would cost €11,667

User-friendliness: One card for everything

Urban Sports Club requires a separate app and only works in sports contexts. HelloBonnie offers genuine flexibility:

  • HelloBonnie Smartcard: Works like a regular Mastercard—online, in apps, and at all card readers
  • Local usage: Usable everywhere Mastercard is accepted
  • Digital payment: Instantly compatible with Apple Pay and Google Pay
  • No vouchers: No complicated procedures—simple as your regular bank card

Corporate benefits: More than just a perk

Urban Sports Club offers corporate fitness solutions but limits itself to the wellness sector. HelloBonnie becomes a strategic HR tool:

  • Employee retention: True freedom of choice leads to higher satisfaction
  • Cost efficiency: Transparent pricing from €1.90 per employee
  • Administrative burden: Minimal effort through the HelloBonnie dashboard
  • Flexibility: Monthly cancellation possible, no long-term commitments

The future of employee benefits

While Urban Sports Club certainly has its place as a fitness specialist, HelloBonnie shows where the journey is heading: Flexible, customizable benefits that meet every employee where they are.

The working world is becoming increasingly diverse, and so are your employees' needs. Why limit yourself to sports when you can offer a complete benefits ecosystem with HelloBonnie?

Conclusion: HelloBonnie is the better choice

Urban Sports Club is a good solution for sports-enthusiastic teams. HelloBonnie is the better solution for modern companies that want to:

  • Reach all employees, not just fitness fans
  • Maximize tax advantages
  • Offer genuine flexibility instead of rigid categories
  • Minimize administrative effort while achieving maximum impact

The difference is clear: Urban Sports Club offers sports benefits. HelloBonnie offers life benefits. And that makes all the difference for your employees' satisfaction and retention.


Ready for flexible benefits that truly excite everyone? Schedule a 15-minute conversation now and discover how HelloBonnie transforms your HR game.

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