Corporate culture describes the values, beliefs, and manners practiced within a company. It affects all areas, from internal communication and leadership styles to everyday collaboration. A strong, positive culture can increase employee satisfaction, enhance attractiveness as an employer, and improve team performance.
Corporate culture cannot be defined on paper, but is created through the daily behavior of all employees and managers. It is reflected in decisions, in the way people communicate, in the culture of dealing with mistakes, in openness, in feedback behavior, and in the way diversity is handled.
Components of a modern, successful corporate culture include:
- Transparent communication and flat hierarchies
- Trust, openness, and feedback orientation
- Appreciation and active inclusion
- Promotion of personal responsibility and team spirit
- Clear values and purpose that are evident in everyday life
Companies that actively work on their culture create a working environment that motivates employees and attracts new talent. Measures such as employee surveys, culture workshops, and individual benefits contribute to the active development of corporate culture.