Corporate fitness encompasses all measures that companies take to actively promote physical activity and health well-being among their employees. It's not just about achieving peak athletic performance, but primarily about fostering an active lifestyle that harmoniously integrates with daily work life. The offerings can be diverse – ranging from company-owned fitness facilities and digital workout programs to partnerships with gyms, yoga classes, or running groups.
The goal of these measures is to actively counteract the health impacts of sedentary work and stress. At the same time, they boost motivation and productivity – after all, regular physical activity not only makes people feel fitter but often helps them work with better focus and greater satisfaction. Furthermore, exercising together strengthens team cohesion and can genuinely enrich the company culture. Examples of corporate fitness measures include:
- Corporate memberships at gyms and fitness providers
- Offers for Online Workouts and Personal Training
- Active Breaks and Ergonomic Consulting in the Office
- Participation in corporate running events or health awareness days
Corporate fitness is becoming increasingly important, especially in hybrid or highly digitized work environments. It demonstrates that employers think holistically and are willing to invest in their teams' long-term health. With a platform like HelloBonnie, such offerings can be customized and flexibly designed – ensuring that each employee finds the type of physical activity that suits them best.