Brand • Fashion

ABOUT YOU

Personalized Online Fashion Store

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ABOUT YOU has established itself as an innovative online fashion retailer, offering an extensive selection of clothing, shoes, and accessories from over 2,000 brands. The brand stands for a highly personalized shopping experience where you don't just find products—you discover inspiration and styles that match your individual taste. What makes ABOUT YOU special is its AI-powered personalization, which suggests increasingly relevant products based on your preferences and shopping behavior, continuously enhancing your shopping experience.

At HelloBonnie, ABOUT YOU becomes your personal smart shopping benefit. With your HelloBonnie Smartcard, you can develop and regularly update your individual style – from trendy brand items to basics, and even exclusive collaborations with influencers and celebrities. Through its intuitive personalization, the platform offers you exactly the styles that match your taste, making selection easier.

The biggest advantage for you? The more you use ABOUT YOU, the better our recommendations become, making it increasingly easier to find pieces that match your personal style. Just imagine yourself:

  • Get personalized outfit suggestions for every occasion
  • Discover new brands and styles that perfectly match your taste
  • Benefit from the intuitive filter function and curated thematic collections
  • Discover exclusive collections from influencers and designers

The brand regularly offers new collections and seasonal highlights, and through artificial intelligence, continuously improves the shopping experience to better match your needs. With the HelloBonnie Smartcard, you have the freedom to spontaneously purchase items whenever you discover something that suits you. The combination of a wide product range, personalized experience, and innovative features makes ABOUT YOU a compelling choice for your HelloBonnie Benefit Portfolio – a shopping experience that understands you and grows with you.

Fashion

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