This model describes the entire journey that an individual takes during their time with an employer. It's like a journey with various stops, which each employee experiences individually, but one that can and should be actively shaped by the company. A well-thought-out and positively designed process across all phases is crucial for a strong employer brand, a positive corporate culture, and ultimately, business success. For you as an employee, a consciously managed cycle means appreciation, clear perspectives, and a better experience throughout your entire period of employment. It's about deliberately shaping the touchpoints between you and the company, and ensuring that each phase of your professional development is supported and nurtured.
Typically, this cycle consists of several key phases that should flow seamlessly into one another:
- Attraction & RecruitmentThis is where it all begins. Potential candidates are made aware of the company, apply, and go through the selection process. A positive candidate experience is essential here to attract talent and make a good first impression.
- OnboardingThe first weeks and months are formative. New team members are welcomed, familiarize themselves with the company, its culture, and their responsibilities, while becoming integrated both socially and professionally. A structured onboarding process accelerates productivity and promotes early employee engagement.
- DevelopmentThis phase is all about growth. Employees continue to develop their skills, take on more responsibilities, and actively shape their career paths within the company through further education, mentoring, and professional development. Continuous learning and opportunities for advancement are key motivating factors.
- RetentionThe goal is to retain valuable employees for the long term. Employee retention measures, recognition for work performed, fair compensation including attractive benefits, a positive work environment, and career development opportunities all play a crucial role in this. Satisfied and committed employees are the foundation of a successful company.
- Exit (Offboarding/Separation):The departure process should also be handled professionally and respectfully. This includes structured handovers, exit interviews to gather feedback, and proper administrative processing. Creating a positive final impression is crucial for maintaining an alumni network and protecting the employer's reputation.
The thoughtful design of each of these phases is not solely the responsibility of the HR department, but rather a company-wide responsibility that significantly contributes to employee satisfaction and engagement. Flexible benefits, in particular, can play a crucial role across different phases: whether as an attractive selling point during recruitment, as part of a welcoming onboarding process, as a tool for rewards and development, or as a token of appreciation for long-term retention. When companies maintain oversight and optimize the entire cycle, they create an environment where employees feel valued, can grow professionally, and want to stay. This not only strengthens individual employees but also sustainably benefits the entire company while fostering a culture of mutual respect and continuous improvement.
